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| Does greater success mean everything? |
The thought of relegation though to League One does not worry me so much from a football point of view. I am sure that the football in League One remains good viewing. It is the financial cost of dropping back down that would be my first worry. Having built up the club to have some well paid players and a strong infrastructure there would be a cost-cutting exercise if the unthinkable were to happen in the next couple of years. As it is, the club needs to reduce its losses and yet it is in a higher division that it has been for most of its existence.
That kind of puts the pressure on Eddie Howe and Maxim Demin to deliver something that has never been achieved for this south coast club before. We know it is possible but it may seem somewhat unimaginable to many who have seen the likes of Southampton, Brighton and Portsmouth in the top flight, but never considered that AFC Bournemouth could one day be knocking on that door. Somethings will have to go right in terms of not only results but getting the right players and improving on what has already been achieved, but I think it has to be the club's ambition now.
Willo said the other day that he felt the team will be capable of the play-offs next season and while I don't feel it will be a disappointment if the club falls outside the top 10 next May and survives another season at this level, there will be more onus on the team to hit the levels of consistency it managed in the second half of last season.
World Cup Chimes gives a reaction to battling England coming up short against Italy in Manaus, pus Uruguay's defeat against Costa Rica and Kyle's World Cup Watch report on Chile v Australia from group B. You can follow Kyle on Twitter @cotter_kyle
There is also a match preview for today's France v Honduras match on World Cup Chimes.


