Friday, 26 January 2018

Bournemouth 28th richest and climbing

It just may be that AFCB are doing something right with their vision of where the club needs to go. Looking at the Deloitte football money league, as shown by the Daily Mirror. It is a fist appearance in the top 30 for AFCB but they have also been valued by Brand Finance as the number 26th best football brand. It's quite a rise from the days of the buckets and coins which made me wonder if any club cloud do s well today if they wanted to climb the football period?
Not bad going for a small town football club in Dorset.
I believe a lot of factors came together to help Bournemouth's rise. An inspirational manager, a chairman who was willing to risk his house to keep the club going, players who would play for nothing and a loyal fan base that didn't want to see the club die. By being on the edge of existence it built a special bond between players, staff and fans and the climb has been absolutely magnificent despite a few years when stability took precedence over promotion.

I look at clubs that have tried to come form either further down like Crawley Town, Burton Albion, AFC Wimbledon and Fleetwood, who have not been league clubs for a long time, but have risen up the divisions and in Crawley's case fallen back down and I think some of them may be missing the odd ingredient that AFCB had to just get them that bit further. A Russian multi-millionaire was no doubt a big help and you can't dismiss the money factor as AFCB did not find it easy to compete on a level financial field with Championship clubs, so the did break the financial fair play rules. But perhaps that is the only way that clubs with small fanbase can compete?
Now that AFCB are in the Premier League their stock still seems to be rising and with a new TV deal just around the corner and perhaps another top 10 finish AFCB might be able to climb a bit higher yet.

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